Introduction
Are you obsessed with makeup? If you live in one of these 10 states, you’re in good company. Using Google Trends data that measures search interest relative to all other searches, these states showed the highest interest in makeup over the past 30 days.
Here’s a state-by-state look at where makeup searches are most concentrated.
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#10: New Mexico
Makeup interest score: 84
New Mexico may bring to mind mesas, deserts, and pueblos, not necessarily makeup culture. Yet the state ranks tenth in search interest for makeup. Parts of New Mexico are influenced by industries like oil, gas, and trucking, so this result might surprise some. Still, the data show strong relative interest in beauty topics across the state.
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#9: Utah
Makeup interest score: 85
Utah, known for its outdoor recreation and ski resorts, ranks ninth for makeup interest. The high-ranking could reflect practical needs—such as skincare for outdoor activities—or a broader regional interest in beauty and grooming despite the state’s outdoor reputation.
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#8: Mississippi
Makeup interest score: 85
Mississippi is the sole Southeastern state on the list, ranking eighth. While one might expect larger Southern markets like Georgia or Florida, Mississippi’s strong performance may reflect a growing beauty industry in the state and the presence of cosmetics companies headquartered there.
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#7: Illinois
Makeup interest score: 85
Illinois’s ranking reflects how metropolitan areas like Chicago influence statewide trends. Chicago’s professional, career-focused environment encourages grooming and beauty routines, which likely contribute to higher search interest in makeup across the state.
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#6: Kentucky
Makeup interest score: 86
Kentucky ranks sixth, combining rural areas with suburbs that serve nearby cities like Cincinnati and Evansville. Proximity to urban centers and a tourism-driven economy likely increase interest in personal appearance and beauty searches across the state.
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#5: Texas
Makeup interest score: 87
Texas’s place on the list is unsurprising. A strong culture of beauty pageants, regional media focused on small-town life, and high-profile moments like increased attention to professional cheerleading all contribute to elevated interest in makeup across the state.
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#4: West Virginia
Makeup interest score: 91
Although coal mining is often associated with West Virginia, only a portion of the population works in that sector. Large parts of the state serve as bedroom communities for the Washington, D.C. metro area, and commuters focusing on careers can drive up interest in beauty and grooming topics.
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#3: Nevada
Makeup interest score: 96
Nevada’s ranking is easy to understand: Las Vegas and its tourism economy dominate the state. Industries like entertainment, hospitality, and retail place a premium on appearance, which likely explains the high search interest in makeup among residents and workers.
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#2: New York
Makeup interest score: 99
New York—especially New York City—has a strong culture of professional presentation and fashion. With numerous beauty companies based in the state and a highly career-oriented population, it’s no surprise New York ranks near the top for makeup search interest.
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#1: California
Makeup interest score: 100
California tops the list for interest in makeup. This result reflects relative search interest rather than raw search volume, so population size isn’t the determining factor. California’s culture—where beauty, skincare, and wellness are highly visible—drives sustained interest in makeup across the state, from Southern California to the Bay Area and beyond.
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